Concept photography direction: texture and tools in use—no staged scissors, no stock symmetry.
A confident, tactile barbershop concept with services and prices stated clearly, a strong introduction to the team and one obvious route to book—because choosing a barber is an act of trust.
The featured projects are self-initiated concepts created to demonstrate Front Door Studio’s design approach. They do not represent real client engagements, and no results or endorsements are implied.
Choosing a barber is an act of trust—the cut is on your head for weeks. This concept assumes a common situation: prices that only exist on a chalkboard, a team nobody is introduced to, and booking that means a message sent into silence.
The assumed brief: state services and prices with total clarity, introduce the barbers properly, and make one booking route impossible to miss.
A typographic price list designed the way the shop talks: direct, complete, nothing hidden behind “from”.
Barbers photographed at work at their own chairs, with first names and specialities—trust built before arrival.
A single persistent Book action on every page—no competing forms, DMs and phone numbers to choose between.
A darker palette and strong type that hold up on a phone screen in daylight, matching the shop’s materials.
Booking is treated as the page’s one job on mobile: a persistent action, prices one tap away, and hours visible before the visit is planned.
The full Alder & Steel concept website is built and browsable: services and prices, team, approach, gallery and booking request, on desktop and mobile.
Are your prices and booking route as clear as your shop?
ALL WORK