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Back to Front Door StudioA Fictional Concept — View the Case Study
A&SAlder & SteelBARBERS · EASTWELL
INDEPENDENT BARBERS · EASTWELL

Good work.No theatre.

Cuts, fades, beard work and longer styles, with clear prices, proper consultation and one straightforward route to book.

Book an AppointmentServices & Prices
TUESDAY–SATURDAY · APPOINTMENTS RECOMMENDED · WALK-INS WHEN AVAILABLE
The shop — chairs, mirrors and worn wood in natural light
The room does the talking. Photography direction: tactile, close, naturally lit.
01 — SERVICES

Know the pricebefore the chair.

All Services →
Cut & FinishA considered cut, finished and styled.45 min£32Skin FadeA close fade with time allowed for shape and finish.50 min£36Longer Hair CutScissor-led work for longer shapes, movement and maintenance.60 min£42Clipper CutOne length or a straightforward clipper-led cut.30 min£22Beard ShapeShape, line work and a clean finish.25 min£18Cut & BeardA full cut with beard shaping in one appointment.70 min£46

Prices and timings are illustrative and form part of this fictional concept project.

02 — THE SHOP

A clear conversation before the first cut.

Alder & Steel is built around direct consultation, visible prices and enough time to do the work properly.

You do not need to know the name of a cut before you arrive. Bring a reference, describe what is not working or leave room for a recommendation.

Useful advice. No performance around it.

A barber working at the chair, mid-cut
Tools laid out at a clean workstation
03 — THE TEAM

Choose by approach, not by hierarchy.

Each barber works across core services, with different strengths in texture, shape and finish.

Ellis at work — clipper detail on a short cut
Ellis WardMeet Ellis →

Clean shapes, short cuts and quiet attention to detail.

SHORT CUTS · FADES · BEARD WORK
Maya at work — scissor-led shaping on longer hair
Maya ReedMeet Maya →

Scissor-led cuts, longer shapes and work that grows out well.

LONGER HAIR · TEXTURE · RESTYLING
Jonah at work — a straightforward clipper cut in progress
Jonah PriceMeet Jonah →

Straightforward maintenance cuts, classic shapes and an easy consultation.

CLASSIC CUTS · CLIPPER WORK · FIRST APPOINTMENTS
04 — THE APPOINTMENT

Simple from booking to finish.

How Appointments Work →
01 — Book

Choose a service, barber and preferred time.

02 — Talk first

Every appointment begins with a short consultation.

03 — The work

Time is allowed for shape, detail and adjustment.

04 — Leave with a plan

You are shown how the cut sits and what will help maintain it.

05 — RECENT WORK

Different heads. Different answers.

View the Gallery →
Low taper in progress at the chair
Low taper with natural weight retained above.
A hot-towel beard finish at the chair
Beard line softened with a hot-towel finish.
Combs, shears and pomade laid out at the bench
The bench, set before the first appointment.
06 — VISIT

Foundry Row, Eastwell.

The shop is three minutes from Eastwell Market and approximately eight minutes from the station.

18 Foundry Row, Eastwell EW2 6PA · fictional address for concept demonstration.

Book an AppointmentPlan Your Visit
Tuesday–Thursday9.30am–7.00pm
Friday9.30am–8.00pm
Saturday9.00am–5.00pm
Sunday–MondayClosed